As we all know that the world is moving towards technological era and E-commerce and now entrepreneurs are operating most of their businesses over the internet and the consumers also prefer to go online for most of the products and services they want to use. For operating your business online you must have dependency on the website or online store or portal and a domain name that reflects your business.
It is more important to choose a unique business name prior to the logo and web designing because of some reasons. Now we further talk about the domain name that why it is important and why it is necessary for a business to choose a unique domain for the sustainability of their business. Below is the importance of choosing a unique domain:
WHAT IS DOMAIN NAME
To access a website, the user must enter the site’s domain name into the address bar. Another way to get to the website is by entering its IP address. Each computer on the Internet has an Internet protocol (IP) address a unique string of four numbers separated by periods, such as 22.214.171.124. Since remembering the IP addresses of all of your favorite Websites would be nearly impossible, a group of computer scientists created the domain name system to assign a unique name to each numeric IP address. But domain names are much more than just a technical shortcut. A domain name consists of two parts:
- Website name
- Top-level domain (TLD).
For example, your website is brandroot.com. In this brand-root is a domain name and .com is top-level domain. There are a variety of TLDs, each with its own applications. Be sure to do some research and take enough time to decide which extension is right for you.
ADVANTAGES OF DOMAIN
A domain name adds credibility to your small business. Having your own domain name makes your company look professional.
Domain name has brand recognition. Without a brand-able domain name, standing out in an overcrowded market may be tough, if not impossible. Avoid taking the easy route by using someone else’s domain.
Your domain name must be short and easy to remember. Your domain name must stick in your customers’ minds. If users have trouble remembering your web address, you risk losing lots of traffic. Also, with a memorable URL, people are more likely to refer it to their friends and colleagues.
A domain name says you’re forward-thinking. Having your own domain name indicates you’re part of the Digital Revolution, and it implies that you’re up-to-date on emerging technologies. Whether this is true or not, having your own domain name might just put you ahead of your competitors.
Registering your own web address is your way to tell customers that you are doing business on lawful terms. First, this can create a strong corporate image and build trust with potential clients. Second, it’s a great way to position your company as an authority in your industry and major market player that must be reckoned with.
Furthermore, having your own URL address with keywords in it has the power to improve your SEO performance. This doesn’t mean, though, that you need to come up with an exact match domain (EMD) that precisely matches search terms you want to rank for. Although EMDs are not that important anymore, it’s still a good thing to use relevant, brand-related words in your web address.
Web Designing and logo are the parts that falls under User Interface but when the users are not able to access your site than it is useless to make an outstanding website. Although logo also have to be unique because it is also your brand recognition but if you have to work on internet your primarily focus will be on unique domain.
Author-Bio: My name is Kazim Raza and I am a professional blogger & Digital Marketer @ SkWebDesigningSolutions. If want to work with smart minded people and their payroll doesn’t matter for them then you are capable to afford me. I love to do branding because I’ve nine-year-old affair with it.