Khw muag khoom ua lag ua luam & NWS
Txheej txheem cej luam
Nyob rau hauv lub kaum tawm lub xyoo lawm, kev siv technology kuj yog ib qho loj uas ib tus tibneeg lino, tshwj xeeb tshaj yog thaum twg nws tuaj cuag khw thiab cov khw muag khoom. Lawv siv internet paub ntxiv txog ib yam khoom los yog nrhiav lwm txoj kev ua ntej lawv thaum kawg yuav. Lawv kuj xav kom muaj ntau personalized khw kev, Los ntawm kev sib txuas lus zoo ib yam li emails thiab phau ntawv lus rau cov kev pab uas lawv tau txais, Seb lawv yuav ntawm platforms los yog cib-thiab-mortar khw muag khoom noj.
Cov no yog ib ob peb txoj kev uas nws muaj transformed tus khw muag khoom hauv toj roob hauv general. Tiam sis saib ib sab ntawm lub khw muag khoom, Muaj ntau ntau txoj kev loj hlob ntawm qhov kev lag luam UAS tau hloov thiab tseem yuav hloov txoj kev uas neeg kav thiab muag. Ntawm no yog ib txhia xwb.
Ntawv loj
Ntawv loj, tsuas txhais, Yog tus nqi tshaj plaws uas ob leeg unstructured thiab cov ntaub ntawv uas lag luam amass ntawm lawv cov neeg muas zaub rau ib hnub twg. Qhov no muab retailers valuable insights rau hauv yuav luag txhua lub ntsej muag ntawm lawv cov neeg muas zaub kav khw thiab nyiam. Tej cov ntaub ntawv uas yuav muab sau los ntawm cov kev pab muaj xws li ntau npaum li cas thiab thaum lawv muaj feem ntau yuav kav khw, Npaum li cas lawv yeej kam siv thiab npaum li cas lawv siv nruab nrab, cov kev xaiv uas them nyiaj rau lawv siv feem ntau, thiab zoo li cas ntxiv lawv nrhiav tsis txaus siab.
Ncauj lus qhia txog tej ntaub ntawv, Retailers tam sim no muaj ib lub pas dej ua ke los pab lawv ua txaus siab rau puas-hloov zov ntawm lawv cov neeg muas zaub. Coupled uas suab analytics thiab cov offline ntawm cov tswv yim, Lag luam yog tam sim no tsis tau caij tiam sis txawm sib faib cov trends uas yuav pab tau ob leeg thiab lawv cov neeg muas zaub.
Niaj hnub NiaJ HNUB
Ncaim yog hnub thaum lub kaw lus POS yog sib npaug rau ib cov nyiaj npaum li cas, Qhov muag qhov muag yog "kaw" thiab lub khw yuav kom them rau lawv cov muas khoom siv nyiaj ntsuab, Kos, qhab nias. Hnub no, muaj ntau yam tej lub nruab nrog cev tsis muaj zog Dhau ntawd yooj yim yooj yim transaction tswj. Niaj hnub POS lub nruab yuav tam sim no khiav inventory, tswj promos thiab teev nqi, ntaub ntawv qhia txog, thiab txawm cwjpwm yooj yim accounting, Cov ntau yam kab mob uas muaj peevxwm. Cov nuj nqi no zoo rau retailers tsis yog vim lawv yuav txuag tau cov nqi tiam sis kuj vim lawv yuav ua kom lawv ua hauj lwm efficiency thiab cov neeg ua hauj lwm productivity. Raws li nrog cov ntaub ntawv loj, Cov ntaub ntawv kis tau los ntawm POS lub nruab kuj muab retailers zoo rau qhov zoo li cas thiab tsis ua hauj lwm thaum nws tawm mus rau cov khoom thiab promotions, ntawm lwm tus.
Augmented thiab Virtual kev muaj tiag
Thaum ib txhia neeg muaj kiag li embraced tus xav thiab zoojyim ntawm khw hauv internet khw, Tseem muaj cov neeg uas txaus siab mus xyuas lub cev khw muag khoom noj. Tshwj xeeb tshaj yog thaum cov khw kev kuj yog immersive ntau immersive nrog cov kev pab los ntawm augmented (AR) thiab kev muaj tiag virtual (NEEG). Piv txwv, Ib qho khoom ua kom ib ce muaj zog yuav siv cov VR los simulate kev khiav hauv ib hav zoov thaum koj sim ib treadmill. Los yog saib tsam ib rooj tog thiab khoom siv yuav pab tau koj ua tus saib koj lub tsev ua npau suav nrog AR. Thaum ob leeg tshuab muaj twb tau siv nyob rau hauv lub khw muag khoom qhov chaw rau ob peb xyoos, Lawv yog admittedly tseem nyob rau hauv lub xyaum ua tej yam. Txawm li cas los, Muaj tej zaum tus loj loj uas lawv muaj ntawd tej immersive ntau thiab experiential shopping, Yog tsis muaj txoj kev tab sis tom ntej nrog AR thiab VR nyob hauv khw.
Smartphones thiab Smartphone Apps
Smartphones muaj ib feem ntau nrog cov neeg siv kev sib txuas lus thiab kev sib txuas nrog retailers, ob leeg nyob rau tom khw. Ua ke nrog ntau cov ntaub ntawv khw applications thiab lwm yam nta, smartphones muab tau kev pab nyob rau hauv ib txoj hauj lwm ntawm tswj (tseem ceeb npaum li cas rau ntau), tshwj xeeb tshaj yog zoo li cas, Ua li cas, thiab thaum twg lawv siv cov nyiaj. Retailers yuav leverage cov tshuab lossi kov mus kov cov neeg muas zaub, Tsis zoo xwb rau foster loyalty, tiam sis kuj facilitate qoob loo. Cov ntaub ntawv smartphone kuj siv tau los mus sau cov ntaub ntawv los ntawm cov kev pab, uas yuav pab retailers ntxiv txhim khu lawv cov kev pab zoo.
Xaus
Cov ntaub ntawv tshuab yog tam sim no ingrained tsaug nyob rau hauv peb lub neej; Tsuas yog tsis muaj escaping nws. Xijpeem txhua yam kev lag luam — nrog rau thiab saib tsam tshwj xeeb tshaj yog cov khw muag khoom — Yuav ua li cas tsuas yuav pab kom harness zog ntawm cov kev loj hlob ntawm cov kev loj hlob tshuab kom lawv muaj kev ua lag ua luam zoo.
