Cov loj muaj lawm ho influencing tej ntaub ntawv uas tau tsav advertising. Keeb xeeb, cov ntaub ntawv loj yog ib tug zoo haum rau cov ntaub ntawv uas tau tsav advertising vim hom advertising nyob mas yog thaum cov ntaub ntawv. Ib daim ntawv ntsuam xyuas los BlueKai, platform loj cov ntaub ntawv ua pom tias cov ntaub ntawv uas tau advertising tsav tau tau hnubpoob raws li ib tug uas zoo advertising haib. Tias yog ib qhov teeb meem no, Cov loj muaj ib tug ua si loj loj. Qhauj yeej yuav ntseeg tau ntau ntau rau cov ntaub ntawv los ntawm ntau qhov chaw kom xa lus qhia ntxiv promotional loj. Nyob rau hauv ib, loj cov ntaub ntawv no rau tus tub ntxhais cov ntaub ntawv uas tau tsav ua si promotional. tau mas, qhov no txhais tau lub fillip loj loj rau ntaub ntawv loj ua yees xws li Hadoop thiab txawm hais tias tus ntawd yog ib byproduct ntawm cov uas. Tseem, adtech tuam txhab uas muag thiab startups xws li AppNexus, Tubemogul, DataXu muaj lawm kom ntau nyab thaum lub hnub ntsa.
Cwj pwm ntawm cov ntaub ntawv uas tau tsav promotions
Qhauj tau pib kom paub qhov tseem ceeb ntawm cov ntaub ntawv hauv strengthening lawv li cas rau cov kev siv zog loj. Thaum kuaj heev heev, cov ntau lwm cov kev qhia, cov kis ntawm tus cwj pwm hloov kev qhauj ntawm lub luag hauj lwm ntawm cov ntaub ntawv hauv advertising. Yeej, tus cwj pwm ntawm tuam txhab uas muag ntawm cov ntaub ntawv loj tau summed nyob hauv cov ntsiab lus nram qab no.
- Marketers muaj tau xws li ua los yog kev npaj kom tau nyiaj siv rau cov ntaub ntawv uas tau tsav qib. Li cas rau saib xyuas muaj peev xwm qhia tej yam uas muaj zog haum ntawm cov ntaub ntawv uas tau tsav qib hauv los pauv hloov dua, neeg acquisitions thiab retentions thiab delivering Mekas thiab targeted ntsiab lus promotional. Muaj coob marketers, ho, yog tseem tsis tau yamntxwv zoo li cas yuav muab ua muaj feem siv tau.
- Marketers siv cov ntaub ntawv hauv email li thiab cov ntaub ntawv uas tau ntawm ib koog lus tsav. Ntau tseem tabtom noj tej yam ntxiv los ntawm kev ua attribution thiab qhov chaw optimization.
- Marketers muaj npe tshiab raws thiab platforms los tua tawm thiab nqa rau cov ntaub ntawv uas tau tsav advertising. Cov kev no raws, nrhiav, email thiab analytics. Advertising zaub muaj sunk lower ntawd tej qhov tseem ceeb.
- Marketers xav kom paub hais tias lub platform mobile yog ib qho tseem ceeb channel tab sis tsis tau paub txog kev uas yuav coj mus rhaub no pheej hugely channel. Cwj pwm no yog reflected hauv cog maj mam li nyiaj txiag ntawm mobile platforms.
No mas, tias cov ntaub ntawv uas tau tsav advertising sai ua kab li cas rau ib tug zoo nrov. Txawm li cas los, muaj ntau qhov chaw uas yuav tsum paub xws li strategizing zoo, kev txiav txim ntawm lub luag hauj lwm cov zaub advertising hauv lub scenario hloov, nrhiav txoj kev los coj mus rhaub lub platform mobile thiab quantifying tej yam ntawm cov ntaub ntawv uas tau tsav promotions.
Cawv ntawm cov ntaub ntawv loj loj rau hauv cov ntaub ntawv uas tau tsav advertising
Cov kev sojntsuam los BlueKai reveals tias ntawv loj lawm lub influencer loj thaum nws tawm tau tswv yim li cas thiab promotional. Qhov nws tshawb pom salient daim ntawv ntsuam xyuas raug muab tau hauv qab.
Daim lus nug yog ua nyob rau hauv 2013. Li ntawd, nws muaj kev ruaj ntseg zaum kom muaj kev pov plob hais tias cawv ntawm cov ntaub ntawv loj rau advertising kuj muaj zog. Lub phiaj tuaj ntawm daim ntawv ntsuam xyuas qhov dub lub koom haum thiab hom marketers, tus neeg tawm tswv yim thiab analytics thiab neeg C plawg. Ntawm no yog cov margins, tabs ntawm daim ntawv ntsuam xyuas cov.
- 91% ntawm qhov cov neeg pom tias cov ntaub ntawv yog neeg tseem ceeb rau targeting thiab segmenting li cas rau cov kev siv zog. Kev xaiv cov chaw no, 62% xav pom thiab 29% Nws pom zoo.
- 67% ntawm tus neeg hais tias ntau tshaj ib nrab ntawm lawv cov kev no uas tau tsav ua ntaub ntawv. Yog hais tias daim duab no ntxiv lawm os drilled, tshaj 33.3% cov neeg siv 75-100% cov nyiaj siv rau cov ntaub ntawv uas tau tsav ua li thaum lwm 33.33% siv 50-75%.
- 87% ntawm qhov cov neeg vam khom cov ntaub ntawv ua ntej-tog. Thawj cov neeg tej ntaub ntawv txhais sau khaws cia thaum ib tug neeg los yog ib tug prospect tuaj ti rau tus hu nrog tus tawm xws li lub website, rau npe offline, CRM, thiab cov ntaub ntawv.
- 72% ntawm qhov cov neeg khi thib rau cov ntaub ntawv xws li kuaj kev nyab xeeb, tawm cov ntaub ntawv thiab kev sib tham nrog attendee lus.
- Tus li tiav tshaj uas tau tsav ua ntaub ntawv loj li cas yog tug tub (72%), retargeting (60%), tso saib targeting (51%) thiab muaj tswv yim optimization (49%).
- Li ntawm daim duab hauv qab no, analytics, tug, tshawb fawb thiab kev muaj feem ntau cov platforms khaub lig-channel rau lub tuam txhab uas muag.
- Tuam txhab uas muag saib mobile li ib lo los yog meej txog qhov chaw thaum nws tawm los siv li cas rau cov kev siv zog nyob hauv. Dhau 50% ntawm tus neeg hais tias lawv siv yog 0 mus 25% lawv li nyiaj siv rau mobile platforms. 60% ntawm cov neeg tsis paub seb mobile platform yeej pab los pauv hloov tau. Tsuas 8% ntawm tus neeg hais ntawd txawb yeej pab los pauv hloov tau nce los ntawm ntau tshaj 10%.
Vim li cas cov loj lawm ib feem ntau
Muaj tsis muaj tsis ntseeg tias cov ntaub ntawv loj tau mob ib feem tseem ceeb txog li. 68% ntawm tus neeg hais tias uantej thiab clicks muaj ntxiv 10% nrhiav raws 32%, lawm ib 10% tawm tswv yim efficiency zais. Vim li cas tej feem tseem ceeb yog qhia nram qab no.
Txoj kev tsom xam
Loj cov ntaub ntawv sau los ntawm ntau qhov xws li cov kev tawm, tsheb khiav lub website thiab clicks, emails, yees duab, thiab nthuav lus qhia thiab nws yog ib tug hauj lwm yooj yim rau extract qha hab actionable tej ntaub ntawv los ntawm nws. Tus nqi ntawm cov ntaub ntawv yog daunting heev. Analytics loj cov cuab yeej tau ua nws tau mus nrhiav actionable tej ntaub ntawv uas yuav siv tau tawm tswv yim thiab li cas.
Tsom xam real-time
Ua ntej analytics ntaub ntawv loj tuaj, scalable database paub siv los mus tswj kev loj loj poob lawm cov ntaub ntawv. Tab sis qhov teeb meem nrog tej database yog kev tsom xam cov slowness, Txawm hais tias twb yog tus tsom. Uas yuav luag tua yeej txog lub hom phiaj heev rau cov ntsiab. Tam sim no, loj cov ntaub ntawv rau analytics yam yuav txheeb xyuas cov ntaub ntawv thiab muab qhabnias ntawm xob pace. Qhov no yog ua yuav luag txoj cai hais tias cov ntaub ntawv tuaj txog thiab lub lag luam mus zoo kws txiav ris tsho lawv cov tshuaj thiab cov kev pab raws li cov neeg xav tau kev pab enables qhov no.
Ntxiv thiab haum xwm
Cov loj muaj enabled lag luam los ua tailored, haum tawm rau cov neeg. Qhov no muaj ua nyob rau hauv offerings paub thiab tau tsa ceg tseem paub. Loj cov ntsiab yog scouring enormous tagnrho ntawm cov ntaub ntawv tawm rau neeg tej yam xws li clicks, mus ntsib lub website, Shares thiab phab yam koj nyiam thiab qhov no yog muab rau tuam txhab uas muag heev zoo insights hais txog neeg tus cwj pwm.
Cus-laus promotions
Lub emergence ntawm lub platform mobile muaj coincided nrog rau cov ntaub ntawv loj loj thiab qhov no muaj enabled lub tuam txhab uas muag xa tawm haum rau cov mobile li. Piv txwv, koj yuav tsum xa tawm rau nyiaj cheb loj nyob rau ib qho khoom rau lub mobile li ntawm tag nrho cov neeg uas nyob ze ntawm lub khw. Rau qhov chaw nyob ntawm tus neeg yuav raug tracked los ntawm GPS. Qhov no muaj emerged li lwm haib tshaj advertising thiab maximizing muag khoom.
Txoj kev
Muaj tsis muaj tsis ntseeg tias tej ntaub ntawv loj yuav tsum tuaj rau lub influencers ntawm cov ntaub ntawv uas tau tsav advertising biggest. Li cas los tej surprise qho tus Disease fact tias advertisers yog li ceev faj txog lub platform mobile tus neeg. Tau muab cov raging nce rau hauv txoj kev siv ntawm cov mobile — muaj coob leej siv ntau smartphones tam sim no — thiab cov muas nyob hauv internet ntawm mobile pab kiag li lawm, lub platform mobile yuav twb tau ib goldmine. Yog tias ib qhov teeb meem kev, ces lub peev yuav tsum txhim kho nws yog within the reach of cov tuam txhab uas muag. Yog lwm tus tshaj plaws uas yog lub tuam txhab uas muag yuav tsum nco ntsoov: tsis tau ib yam nkaus thiab sab hauv lub neej ntawm cov neeg muas zaub. Cov neeg muas zaub tsis nyiam mus ua bombarded nrog cov hauj lwm uas qhia cov sij hawm tag nrho. Li ntawd, cov websites, mus start with tau muab optimized kom cov hauj lwm uas qhia tsis zoo li sab.
