Yuav kom lawv ntseeg nyob rau hauv koj hom eCommerce hom?
Txheej txheem cej luam
Thaum koj twb muab tso rau hauv qhov chaw ua hauj lwm yuav tau cov neeg siv mus rau hauv koj lub website, Koj yuav tsum tau xyuas kom meej tias lawv nyob twj ywm thiab hwjchim. Tiam sis li cas raws nraim koj ua achieve tias? Nyob rau hauv 2021, Tsim kom muaj cov neeg ntseeg yog qhov tseem ceeb rau ib tug zoo ecommerce lub website; 75% Cov neeg muas zaub trust dua trendiness.
Yog koj totaub koj cov neeg muas zaub thiab lawv xav tau thiab pab koj lub lag luam kom tau raws li cov miv nyuas yog qhov tseem ceeb. Li ntawd, Yog li cas nws yog tias cov neeg muas zaub nrhiav hauv ib lub lag luam thaum kav khw hauv internet? Hnub no cov neeg muas zaub yog ntse thiab cawm. Lawv yuav ua lawv tshawb xyuas ua ntej yuav muas ntawm ib hom tshuaj thiab qhov chaw tseem ceeb tshaj nyob rau hauv ntseeg dua dab tsi 'tom ntej no loj tshaj plaws.' 66% Hais tias lawv yuav lo nrog lawv najnpawb brand dua xaiv ib hom tshiab uas yog ntau innovative los yog tshuab-xub.
Tsim kom muaj kev ntseeg yog ib yam khoom uas cov lag luam feem ntau overlook thiab cov nqi lawv tej neeg muas zaub thiab conversions. Nrog rau hauv khw khw nyiam tshaj puas tau, Koj yuav tsum tau convince cov neeg muas zaub uas koj ua hauj lwm yog authentic thiab ruaj ntseg. Nyob rau cov tshooj no, Peb saib peb txoj kev zoo tshaj uas koj yuav tsim kom muaj kev ntseeg nrog koj cov neeg muas zaub.
Kev txhim kho cov neeg tuaj noj mov (CX)
Kev tshawb fawb los ntawm Eptica qhia tau hais tias cov lus saum ob yam uas ua rau cov neeg muas zaub ntseeg ib hom yog hais txog cov neeg muas zaub (CX). Raws li Epitca, 63% Cov kev pab hais ib seamless kev thoob plaws hauv lawv ntseeg ib hom thiab 59% sai, kev pab txaus siab rau cov neeg.
Ua kom txhim kho tau CX, nej yuav tsum tsom txheej txheem thiab ua rau koj qhov chaw yooj yim rau next. Streamline koj cov checkout txheej txheem ntawm cov neeg tuaj noj mov, li ntawd, lawv yuav tshawb xyuas sai sai li sai tau. Qhov no yog ib txoj kev kom txo lub tsheb abandonment. Ib txoj kev uas yooj yim yuav tsim ib tug zoo kav khw thiab tsim kom muaj txoj kev ntseeg nyob rau hauv koj hom tshuaj.
Nrog koj cov neeg muas zaub tag kev tawm thiab mloog. Siv no feedback kom cov neeg muas zaub zoo, ntawm browsing muas khoom thiab tus me nyuam.
Nco ntsoov xyuas kom koj cov lus tseeb thiab muaj caij nyoog rau koj cov neeg muas zaub. Koj kuj xav nrog ib tug neeg pab chatbot rau ceev kho. Teb cov neeg queries queries yuav pab zom cov barrier ntawm cov neeg muas zaub thiab salesperson, ua rau koj hom zoo li neeg.
Qhov tseem ceeb ntawm lub tsev kev sib raug zoo
Lub tsev trusting kev sib raug zoo nrog koj cov neeg muas zaub tseem ceeb tshaj puas tau. Muaj ob peb txoj kev uas koj yuav pib tsim txoj kev sib raug zoo.
Nyob rau hauv 2021, koj yuav tau muab koj cov neeg muas zaub uas muaj ntau tshaj ib muag khoom. Nrog koj cov neeg muas zaub tsim lub ntsiab lus ntawm koj cov blog, nyob rau hauv campaigns los sis rau kev tawm. Koj tus neeg mob yuav tsum tau pab thiab taw kom daws tau lawv cov ntsiab lus los qhia tias koj nyob nraum muaj los pab lawv, Tsis yog cia li yuav siv transactions.
Nws tseem ceeb heev uas koj yuav tau to taub koj cov neeg muas zaub thiab dlhos koj hom messaging mus embody tej yam uas lawv zov txog. Seb ntawd yog ib puas ntsoog, mindfulness los yog poj niam empowerment, Nco ntsoov tias qhov tseem ceeb yog meej thiab li qhia siv kuj expressed los ntawm koj hom tshuaj.
Cov neeg muas zaub yuav nrhiav paub Trust Seals
Raws li tus 2019 Edelman ntseeg Barometer, 55% Cov kev pab muaj neeg tau kev txhawj xeeb txog kev txhawj xeeb, qab hau lawv tsis xav hom misuse lawv tej ntaub ntawv. Ntseeg yog ib txoj kev uas reassuring cov neeg muas zaub uas ib lub website yog authentic thiab txhua cov ntaub ntawv lawv nkag mus rau hauv yog ruaj ntseg.
Yog muaj tej yam ntseeg tau, Lub koomhaum uas muaj cov neeg tau rau cov ob tog uas kis tau rau koj. Ib CXL txoj kev tshawb no kuj tias cov peb seals ntxiv cov kev ruaj ntseg feem ntau yog PayPal (63%), Norton (49%) thiab verisign (48%).
41.8% Cov neeg muas zaub hais tias cov hniav thiab mobile wallets xws li PayPal thiab kua them yog lawv najnpawb e-commerce them nqi. Yog hais tias koj qhov chaw siv pom tau tias cov kev them nqi kho mob xws li Visa, Them Nyiaj Pab, Google los yog kua them, signpost no yog displaying lawv logos rau koj lub website. Qhov no yuav pab kom koj kis tau tus ntseeg no kom paub tias hom tshuaj no.
As Well as them tej nuj qaab nrauv, koj yuav tau zaub mov kev ruaj ntseg koj muaj xws li Norton, Symantec thiab TRUSTe. Qhov no qhia meej tias cov neeg siv yuav tsum encrypted thiab koj hauv internet khw uas muaj kev cai.
Sau: Jean Michel, Chief Technology Officer, Tag nrho cov txheej txheem
