Have you spoken to Alexa or your Google Assistant recently, asking them for directions, access to a recipe, or to play your favorite song in your car? How about those smart features on your coffee maker or other aspects of your smart home? We’re well past the science-fiction notion of artificial intelligence (AI), and we’ve entered a new era of utilizing this potent, evolving concept to increase the quality of our lives. It’s used to fuel digital and offline marketing solutions, to communicate in our stead with our customers on websites via chatbots, and to provide us with data and analyses of that data so that we can adapt and develop further.
In a world where AI has become more of a norm rather than an exception, it makes perfect sense that it has also redefined the idea of web hosting. As one of those modern-day pillars of digital business conduct, web hosting is an integral part of online success. How has AI affected its presence and its implementation for modern brands? Let’s take a look at a few of the most prominent ways AI and web hosting work hand in hand to deliver superior solutions and streamline work processes to the benefit of providers as well as users.
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Chatbots to the rescue
Much like in any other industry, the success of any hosting provider greatly depends on how happy their customers are with their relationship. That includes their response time to tickets, their problem-solving skills, as well as their general readiness to be at their clients’ disposal, during as well as before and after emergencies. AI-driven chatbots are not reserved for websites and ecommerce companies that experience surges of queries from customers almost non-stop. Hosting providers also benefit from using chatbots when it comes to handling their own customers’ queries.
In fact, in addition to 24/7 phone and ticket support, modern companies that provide hosting solutions need chatbots as well in order to make sure their customers are taken care of at all times. Maybe there’s an emergency to attend to when a few customers have simple questions that an AI-based bot can address immediately. Why cause a delay when you can give an instant service sans human error?
Data-driven performance boosting
We already use a myriad of digital tools that help us understand different digital behaviors and patterns better. We then use the data to make sure our websites, content, and our services match the needs of our customers. The same goes for modern web hosting providers who know how to utilize data to make sure their servers and domains work smoothly and with no setbacks. In fact, AI in the service of data gathering and data analysis is far more efficient and better at spotting patterns than we are as humans. AI can spot traffic surges, learn from them, and predict them for future occurrences.
It can also help you make sure that each website hosted on your servers will perform without glitches. Perhaps most importantly, what makes artificial intelligence truly intelligent is its capacity to learn and adapt based on that data. So, hosting is no longer limited to our human perception, but to what these unbiased entities spot as the most viable solutions to prevent website crashes and other server issues.
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Improved security measures
Hackers, malware, and other security threats are as common and normal as every advancement we come up with to ensure a safe and secure online existence. However, AI has become of vital importance when it comes to spotting security threats and preventing any security breaches and leaks, and the hosting industry is no exception. With more threats on the horizon, businesses need to be compliant with increasingly strict regulations and requirements in order to stay in business, let alone work with sensitive client data.
For hosting providers to be able to have safe and secure servers where even the most complex ecommerce stores can operate, AI is indeed an asset to elevate protection to a whole new level. It can spot various attempts to duplicate a site, to buy a domain that’s already purchased, and other security threats that not even the most versed security experts can spot on their own, especially when working with dozens of client sites stored on their servers.
Automation for better workload distribution
All of the above mentioned benefits of AI come with a second layer of perks for your internal team that run your hosting business. Just imagine the work capacity of your actual human employees when you can reduce their workload by putting AI in charge of tasks that are repetitive, yet time-consuming, and error-prone. Every single hosting business experiences a surge of productivity in their own teams when relying on AI to master the art of data collection, analysis, and report creation, among many other “chores” that used to fall onto the shoulders of your employees.
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To sum up
AI has become an integral part of human existence, and no modern business can move forward without implementing some form of AI-driven tools into their presence. For the hosting industry, AI has been proven to be exceptionally useful, and a true asset for allowing providers to expand their presence and provide a truly stellar service to their clients.
Author bio: Elaine Bennett is a digital marketing specialist focused on helping startups and small businesses grow. Besides that, she’s a regular contributor for Bizzmark Blog and writes hands-on articles about business and marketing, as it allows her to reach even more people and help them on their business journey.