No matter how big your company is, every business can benefit from boosting its online visibility.
Whether we’re talking about search engine optimization, email marketing, social media marketing, or blogging, there are many free resources that can help you boost your online visibility and reach more customers than ever before.
In the following article, we’re exploring some of the absolute best free resources for helping boost your brand’s online visibility.
Graphics and Design
If you want people to notice your brand, you’re going to need an eye-catching logo, brand-specific colors, your images and graphics, and much more.
Fortunately for the business owners who aren’t artistically inclined, there are many free resources available that can help you design custom logos and graphics, create infographic and presentations, and even edit images or photos without any previous experience in graphic design.
Canva is by far one of the most popular graphic design platforms out there. But while Canva is free to use, it has many options and features that aren’t available when using a free membership. Therefore, unless you’re willing to upgrade to a paid membership, you might want to try other free design tools, like LogoCreator, Crello, or Adobe Spark.
Social Media Marketing
You already know that you’ll need to be present and active on the platforms that your ideal customers are often active on.
So, for example, if you find out that most of your customers spend their time on Linked In, you’ll want to focus most of your efforts marketing your business on that platform.
However, for brands that are dealing with multiple social media accounts, which might include posting daily on Facebook, Instagram, Linked In, TikTok, Twitter, or YouTube, you’ll need a little help to keep yourself from becoming overworked and overwhelmed.
Luckily, you can use platforms like Hootsuite, Buffer, and BuzzSumo to watch several of your social media accounts from a single, convenient location.
These social media tools allow you to combine your inboxes from several different platforms all in one place, which means no more switching back and forth between apps just to answer your messages.
Plus, these platforms will also allow you to monitor any conversations or mentions of your brand, which can be a great way to understand your target audience better.
According to marketing experts, email marketing is one of the best and most effective methods for selling products and services directly to your would-be customers.
Email marketing is more personal, and to receive your emails, your contact has most likely had to opt-in and submit their address. In other words, these people have chosen to receive information from you! This means that if you’re not spammy and take the time to nurture the communication properly, you’ll have a great chance to make that next sale.
But to automate and monitor your email marketing efforts, you’ll need to sign up for a platform like MailChimp. You can also use other popular email marketing platforms, such as Drip, ActiveCampaign, and Sender.
These platforms allow you to track and store your email lists, segregate different audience segments, and even create custom campaigns that can automatically be scheduled to be sent when a new person signs up to your mailing list.
Free Digital Marketing Resources 2021
Finally, HubSpot Academy is yet another great resource that you can use to help boost your brand’s online visibility.
Hubspot Academy is entirely free to use and consists of dozens of streamlined marketing and sales courses that cover topics, such as SEO, email marketing, social media marketing, sales funnels, and more!
Either way, just know that there are many free resources at your disposal, and you should be using